Marshalltown

Settlement Name: Marshalltown
Province, Territory, or State: Iowa
Country: USA
Keywords: race
Has Policy?: Yes
Policy: #2016- 007
RESOLUTION APPROVING POLICY FOR THE NAMING AND DEDICATION OF crry FACILITIES AND ACCEPTANCE OF DONATIONS IN THE
CITY OF MARSHALLTOWN, IOWA
WHEREAS there is herewith submitted to the City Council of Marshalltown, Iowa, Policy for the Naming and Dedication of City Facilities and Acceptance of Donations ili the City of Marshalltown, Iowa.
WHEREAS the Council has fully examinecl the same and has found same to be in the best interests of the CITY OF MARSHALLTOWN, IOWA and that same should now be approved and accepted.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF TI-IE clTY OF MARSHALLTOWN, IOWA, AS FOLLOWS:
Section l. That the POLICY FOR THE NAMING AND DEDICATION OF
CITY F'ACILITIES AND ACCEPTANCE OF DONATIONS is hereby fully approved in all respects and particulars and the Mayor and City Clerk are hereby authorized and directed to execute same for and on behalf of said City. this 2 0
Passed this day of January, 2016, and signed / day of January, 2016.
CITY OF MARSHALLTOWN, IOWA

Züåishalltown
Parks and Recreation Department
Date: January 5, 2016
To: Mayor James L. Lowrance
Members of the City Council
From: Terry Gray, Director of Parks and Recreation
Subject: Naming City Facilities
James L. Lowrance, Mayor Randy Wetmore, Administrator Terry Gray, Parks & Recreation 24 North Center Street
Marshalltown, IA 50158-4911 Tel - (641) 754-5734
Fax - (641) 754-5793

Policy Issue: The City does not have a policy to address naming rights for City owned facilities or receiving donations to support development of city owned facilities.
Recommendation: Staff recommends adopting a policy to address the issues pertaining to the naming or re-naming of City owned facilities as well as accepting donations towards the development of City owned facilities. A policy as well as an application process should be implemented.
Background: It became apparent after a recent re-naming issue that a policy with guidelines would be of benefit to the City as well as to those wishing to name or dedicate a facility in honor of someone. There is also a possibility that the City could be receiving some donated funds in expectation of naming rights or dedication.
Budget Impact: Adopting such a policy will have no budget impact.
Attachments: Resolution; Draft of a Naming Facility Application; Draft of a Naming, Dedication and Sponsorship of City Facilities Policy
cc: Randy Wetmore, City Administrator
City Council Marshalltown

Leon Lamer, Mike Gowdy, Joel Greer, Al Hoop
Bill Martin, Robert Schubert, Bethany Wirin
2012

POLICY FOR THE NAMING, DEDICATION, AND SPONSORSHIP OF CITY FACILITIES AND ACCEPTANCE OF DONATIONS
POLICY PURPOSE
This Policy establishes a process and criteria for the consideration of requests by City of Marshalltown resident(s), business owner(s) or property owner(s) for the naming or renaming of City facilities.
POLICY STATEMENT
It is the policy of the City to provide a process for consideration of the naming and renaming of City owned facilities located within and without the City limits. In general, named facilities should only be renamed in exceptional circumstances. In addition, the following names should be avoided:
Cumbersome, corrupted or modified names, profane, discriminatory or derogatory names relating to age, race, religion, creed, national origin, sex, color, marital status, disability, sexual orientation, political affiliation or other similar categories.
Names that cause confusion due to duplication or that sound too similar to existing named locations within the City or surrounding areas.
Names of companies whose business is substantially derived from the sale of alcohol, tobacco, firearms, pornography, and/or other practices considered unsuitable or inappropriate.
Names of appointed or elected local officials currently in office or current City employees.
The re-use of former facility names other than for a reconstruction of the same facility in the same location.
Names that would result in the overt commercialization of City facilities.
Names should not be overly recognized, either within the City or region. Only one facility, park, or street may be named in honor of an individual.
Renaming a facility, however, is appropriate when:
The criteria set forth in Section Ill of this Policy are met; There is a valid reason for renaming the facility; and An appropriate level of community support exists.
The type, size, font, and placement of plaques, monuments and signs installed or placed at City facilities shall be at the sole discretion of the City. The costs of plaques, monuments, and replacement of signs resulting from, or done in conjunction with the dedication or commemorative renaming of a facility, will be borne by the individual, group, or organization requesting the name change, if any.
Plaques, benches, trees, and other donated objects are not intended to be a place of worship or an official gathering place.
It is the further policy of the City to accept the donation of equipment and materials and the dedication of property to the City in accordance with the process and criteria set forth in this Policy. When acknowledging such donation or dedication, the dedication language shall conform to the naming criteria set forth above.
I. Process for Naminq/Renaminq Parks and Recreation or other City Facilities.
A. Naming New Parks and Recreation Facilities. The process for naming new parks and recreation facilities is as follows:
1 . It is not necessary that every City facility have a name. Further, such facilities should not be named to honor or recognize an individual or group unless the City Council determines that it is appropriate to honor or recognize a deserving or outstanding group or individual for their actions and/or service
2 New facilities shall be named at least thirty (30) days before the facility is open for use by the general public.
3 A request for the initial naming of a new facility shall be screened by the Parks and Recreation Advisory Committee and City staff, which will then present recommended name to the City Council together with its reasons for the recommendation for consideration and final action by the Council.
4 Upon receipt of the Committee's list of recommended name, the City Council shall either adopt the recommendation or remand back to the Committee for further review and consideration.
5 If a City park or other City facility has been previously named and the City Council determines that a deserving or outstanding individual or group should be honored or recognized, the process for naming or renaming a portion of a City park or recreation facility specified in Section I.C, below, may be used to honor or recognize such individual or group.
1 .
B. Renaminq Existinq Parks and Recreation or other City Facilities. The process for renaming an existing named park or recreation facility shall be as follows:
1 . A request to rename a City park or recreation facility may be initiated by one (1) or more City resident(s), business owner(s), property owner(s), or City staff using the Commemorative Dedication and Names Application ("Application"), which shall be submitted to the appropriate Department Director and/or the Parks and Recreation Advisory Committee. The Application shall include letters of support, articles, documents, and other evidence demonstrating broad-based community support for the Application.
2. The Application shall identify the City park or recreation venue or other City facility, state the reason(s) for the proposed name change, and specify the proposed new name(s), if any.
3. The Director and City staff will review the Application and determine if it is consistent with this Policy. If consistent, the Application will be forwarded with a staff report to the City Council for review and consideration.
4. Applications that are determined to be incomplete, without sufficient support, or that are otherwise inconsistent with this Policy will be returned to the applicant together with a written explanation for the return. The applicant may resubmit the Application at any time with new or additional information to correct the insufficiencies identified.
5. The Committee shall review the Application and staff report submitted by the Director and shall make a recommendation to the City Council to approve, modify, or deny the Application. All decisions with respect to the renaming of a City park, recreation or other City facility will be at the discretion of the City Council, which shall determine whether a City park or recreation facility or portion thereof should be renamed.
C. Naminq/Renaminq Portions of a City Park or Recreation Facility. The process for naming or renaming an area within an existing named park or recreation facility shall be as follows:
1 . The process specified in Subsection I.B, above, shall be followed.
2 Areas within a City park or recreation facility may be named or renamed in honor of a deserving or outstanding individual, group, or organization. In selecting such individuals, groups, or organizations, the criteria specified in Section [Il of this Policy, entitled "Criteria to be Used in Naming All City Facilities," shall be followed.
3 Names of individuals, civic, fraternal, veterans, or other groups who have donated land, provided significant funding, property, or equipment to the City may be considered for area dedications under the provisions of Section IV of this Policy, entitled "Donations and Sponsorships."
4 Plaques or other appropriate types of markers may be used when a park or an area within a park is named or renamed. Memorials depicting an individual's, group's, or organization's accomplishments may be marked with plaques.
5 The costs of plaques, monuments, and replacement of signs resulting from, or done in conjunction with the dedication or commemorative naming/renaming of an area within a park will be borne by the individual, group, or organization requesting the name.
ll. Naming Criteria for All City Facilities.
Priorities to be considered in naming all City facilities, including parks and recreation facilities (in order of importance) shall be as follows:
A. Historic Names. Names of historic events, groups, organizations, or persons at the local, regional, or national level of major significance with special consideration given to Marshalltown's own history.
B. Places and Feature Names.
1 . Recognizable area or neighborhood, e.g. "Browns Valley area." Names that aid in locating a facility are acceptable. If the facility is located on a park or school site, the facility need not share the name of the park or school site.
2 Assumed Names. Assumed names should be used only if the area has been known by that assumed name for an extended period of time, e.g. the "Fairmont" area. The existing name of a facility should not be changed merely for the sake of change.
3 Theme Names. If a facility is located in an area with a specific theme, due consideration should be given to that theme.
4 Natural Phenomena. Natural phenomena, such as rivers, creeks, and terrain.
5 Horticultural Features. Horticultural features characteristic of a particular area.
6 Combination of Horticultural and Place.
C. Individuals, Groups, or Organizations. The following criteria will be used in evaluating the use of names of persons (whether living or deceased), groups, and organizations.
D. General Criteria. Names of persons, groups, or organizations having a long standing affiliation with the City of not less than ten (10) or more years of significant community service, involvement, or contributions beyond the ordinary interest level whose efforts have: Enhanced the quality of life and well-being of City residents;
Contributed to the preservation of the City's history or culture;
Made exemplary or meritorious contributions to the City or its residents; or
Contributed to the acquisition, development, or conveyance of land, buildings, structures, or other amenities to the City or community.
Deceased Persons. To be considered for a naming opportunity, the individual must have been deceased for at least three (3) years. Such individuals may include:
Historic persons.
National and/or local heroes: Those who have given outstanding service to mankind or who have worked over and above any ordinary interest level. A resident of Marshalltown who has attained local, state, or national recognition for parks and recreation work or work in the areas of public safety or public health, as appropriate to the facility, would be highly acceptable.
Living Persons. Facilities may be named after living persons only after a study has been completed relative to the individual's background and qualifications pursuant to the criteria set forth in Subsection [I.D. above.
Groups and Orqanizations. Facilities may be named after groups or organizations pursuant to the criteria set forth in Subsection ll.D. above.
Ill. Donations.
A. Acceptability of Donations. Individuals, groups, organizations, associations, companies, or businesses may choose to offer a donation of land, equipment, materials, or funding to the City, earmarked for special projects. Such projects may include, but are not limited to, the development of a park or the purchase of scoreboards, display cases, benches, and trees. (Other policies may exist which govern specific donations.)
Appropriate City staff will review the acceptability of any donation and determine if the benefits to be derived warrant acceptance of the donation. Criteria for evaluation include consideration of any immediate or initial expenditure required of the City in order to accept the donation, the potential and extent of the City's obligation to maintain the property or item donated, and the community benefit to be derived from the donation. Donation of an item may also be required to include funding for its installation and maintenance as determined by the appropriate City Department.
The appropriate City department director shall consider the desirability or need for the
property or item to be donated. Consideration shall include an analysis of the make, model, and proposed location of the item or equipment to be donated. Donations of materials, equipment, or funding up to a value of ten thousand dollars ($10,000) may be approved and accepted by the director of the appropriate City department pursuant to this policy, subject to the City Administrator's prior consent.
Proposed donations having a value in excess of ten thousand dollars ($10,000) shall be forwarded to the City Council for consideration and acceptance.
Donations involving modifications to existing City facilities that will have a significant visual, functional, or land use impact may, at the City Administrator's discretion, be referred to appropriate Department staff for a report on such impacts and a recommended course of action, if any.
The City will assume ownership, control, and maintenance of any donated property or item unless the conditions of acceptance, as determined by the City, provides otherwise. The City shall not be obligated to repair or replace any donated property or item that is damaged or destroyed for any reason, such as by vandalism or theft or, in the case of live plants, if they die. Further, unless the conditions of acceptance, as determined by the City, provide otherwise, the City will decide when changes shall be made to any City facility, with no assurance that a donated item will be retained. The City reserves the right to remove and/or relocate any donated item at any time. However, if a donated item(s) needs to be removed, the City will make every reasonable attempt to relocate the item(s), if a need for such item(s) exists at another City facility.
B. Naming Opportunities.
City facilities may be named in honor of an individual, group, organization, association, company, or business that has been instrumental in acquiring sites either by donation of land or money (enough to purchase the entire site) or who has donated the amount of land or money needed to complete development of a site. A lesser donation may be honored by an "area" dedication (see Subsection I.C, above). A land developer's donation may similarly be honored by an "area" dedication. However, the developer's name (or the developer's business name) shall not be used in the naming of any City park or recreational facility. All naming opportunities shall follow the procedures set out above.
The offer and acceptance of a donation does not necessarily ensure or confer upon such donor a naming opportunity.
C. Donation Procedure.
The City reserves the right to reject any offer of donation if, upon review, acceptance of the donation is determined not to be in the best interest of the City.
IV. Special Events/Promotions
In the case of special events where donations or sponsorship of that event is provided by a corporate or organizational sponsor, such donor or sponsor may, at the discretion of the appropriate City department director, be recognized through the display of the donor or sponsor's logotypes and/or names on event material(s). Such donation or sponsorship by a donor or sponsor shall not entitle that donor or sponsor to any special privileges.

City of Marshalltown
Commemorative Dedication and Name Application for City Owned Facilities
Applicant Information
Name:
Address:
Phone:
Email:
My Recommendation is for:
Naming a New Park or Recreation or other City Facility
Renaming Existing Park or Recreation of other City Facility
[3 Naming or Renaming a Portion of New of Existing or other City Facility
Proposed Name:

Location and Property Description:

Current Name of Park or Facility (if applicable):
Classification of Proposed Name (Check all that apply):
Historical Significance to Location
(e.g. historical event, landmark, person, or group of major significance to region/location) Commonly Recognized by Neighbors or Residents
Compliments the Theme of the Location, Neighborhood or Surrounding Area
Natural Phenomena of Site (e.g. rivers, creeks, terrain, mountains, etc.)
Horticultural (e.g. trees, plants, flowers, or other horticultural features of area)
Deceased Individual (deceased for at least 3 years and has long standing affiliation with City of 10 years or more)
Living Individual (requires long-standing affiliation with City of 10 years or more) Group or Organization (requires long-standing affiliation with City of 10 years or more) Donation or Sponsorship Other:
Please describe the reason(s) in support of the proposed name or renaming of this park or City facility. (If more room is needed, please attach separate sheet and write "See Attached" below):

For recommendation of an Individual (whether deceased or living), please indicate in detail individual's long-standing affiliation with Marshalltown (10+ years or more) of significant community service, involvement or contributions. Specifically indicate how this person has: (a) Enhanced the quality of life/well-being of Marshalltown's residents, (b) Contributed to the preservation of the Marshalltown's history and culture, (c) Made exemplary or meritorious contributions to Marshalltown or its residents, or (d) Contributed to the acquisition, development or conveyance of land, buildings, structures or other amenities to the Marshalltown. (If more room is needed, please attach separate sheet and write "See Attached" below):

Supporting Documentation (Requiredfor recommendations of an Individual's name):
I have included the following documentation to demonstrate broad-based community support for my recommendation:
Letters
Character references
Newspaper or journal articles petitions Other
Documentation:
The following conditions will apply to afl Commemorative Dedication and Name Applications:
All applications submitted to the Parks and Recreation Advisory Committee for the purpose of naming or renaming a new or existing facility must be filled out completely and accurately with supporting documentation in accordance with and as required by the City of Marshalltown's Policy for the Naming, Dedication and Sponsorship of City
Facilities and Acceptance of Donations (hereinafter "The Policy"). The Policy is available on the City of Marshalltown's website, which can be found at www.ci.marshalltown.ia.us (Applications and Documents) and/or hard copies may be requested from the Parks and Recreation office.
The naming or renaming of a park or recreation facility or other City facility will be considered only through this application process. Incomplete, illegible and/or fraudulent applications will not be considered. The City of Marshalltown reserves the right to verify the identity of the Applicant submitting this application to ensure its validity.
The Marshalltown City Council will have the final decision as to the naming/renaming of a park and recreation facility or other City facility and reserves the right to reject any and all proposed names and/or applications submitted for consideration.
Signature of Applicant: Date of Submission:

Return Completed Application Packet To:
City of Marshalltown Parks and Recreation Department
10 West State Street
Marshalltown, IA 50158
Contact Info: ahunter@marshalltown-ia.gov
Policy Score: 83